Saturday, October 1, 2011

The Truth about innovation. - Gladwell.


Insight into Xerox's innovation and research division (Xerox PARC) from where Apple copied the idea of Personal computer and computer mouse.


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Creation Myth

...... In 1970, Xerox had assembled the world's greatest computer engineers and programmers, and for the next ten years they had an unparalleled run of innovation and invention. If you were obsessed with the future in the seventies, you were obsessed with Xerox PARC....

...... If Xerox had known what it had and had taken advantage of its real opportunities," Jobs said, years later, "it could have been as big as I.B.M. plus Microsoft plus Xerox combined—and the largest high-technology company in the world.....


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